This one does it all. Cleans very well without stripping, rinses easily and completely, brightens and conditions without altering the proper natural coat texture. For all coats and all coat types. Gentle even on the most sensitive pets and safe for all colors including whites, silvers and creams. The advanced formula is concentrated. Dilute up tp 12:1 "My objective in designing the new Clearly Illuminating Shampoo was to make grooming for the average groomer as easy as possible and as effective as possible." Roberta LombardiRinses Easily . Leaves Coats Sparkling . Concentrated